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Tuesday, October 6, 2009

Fake ads, fake blogs, fake jobs


Check out my latest article in Monday Magazine on the wierd world of online job hunting.


Oct 06 2009
Phish Food: Going down the rabbit hole of online job hunting
By Sheila Potter

The job ad on Victoria Craigslist was one-page long, detailed and professional, with modest, yet adequate pay. In short, there was nothing to flag it as a sleazy back-of-a-magazine, too-good-to-be-true scam. It wasn’t until I began my cover letter that I noticed there was no company name, no contact information and just a temporary Craigslist e-mail, which will disappear into the ether once this employer removes its ad.
I was baffled, having never seen an anonymous employer before. Was this a scam to collect my personal information? I fired a quick e-mail to a web savvy friend, Mike DeWolfe, who likes to track and blog about online scams.
“Are anonymous job ads on Craigslist legit?” I asked.
“Sometimes,” came his less-than-enthusiastic response. “I think these places don’t want to be pestered by applicants outside of the anonymous route.”
That does have a sound of truth. There were 11,500 Victorians looking for work this summer, and while the financial pundits say the recession is over, they also say jobless rates will lag any economic recovery. With that many people looking for work, some employers don’t want to be overwhelmed with phone calls and walk-ins, and so they use a temporary e-mail address. However, others are hiding their identity for other reasons.
Over the past year, DeWolfe found several online job ads in Victoria where the contact address corresponds to a group of mailboxes on Yates Street. He has used Google Street View to view company addresses that are empty lots, and he has found people claiming to be web designers that have no web pages. However, the job I was interested in had no information to track.
Recklessly, I decided to press send.
Wanted: gullible people
A few weeks after I applied for the job, I got an e-mail for an “employment offer for Purchasing Agent,” from a HR manager Mattias Olsson at Avent Soft Labs Inc., a company who claimed to focus on the “design, development, and support of operational and financial software applications for the oil and gas industry.”
After an ordinary list of requirements (“excellent communication and organizational skills,” etc.), was the following suspicious list of responsibilities: “receiving payments for the ordered software applications and consulting services . . . withdrawing the funds and transferring them further to our managers in one of the our branches.” Even worse, Olsson instructed me to use Western Union, an untraceable money transfer service.
A quick Google search reveals that my job offer is a common money-collecting/laundering scam, albeit in a new slick version, hidden in convincing human-resources speak.
A few weeks later, I received another job offer, this time to collect and resend parcels. According to a FBI website (the Internet Crime Complain Centre), these parcels will contain goods bought with fake credit cards—possibly in my name. The credit cards are obtained by collecting personal information from job applications and resumes. In short, I was phished for and targeted as a promising victim: an underemployed writer.
I haven’t been this demoralized since I got my bicycle stolen while voting for the Green party.
The recession has provided an opportunity for a new wave of online scams. The core scam remains the same and involves tricking people into sending personal information, credit card numbers, or money via Western Union or Moneygram. But the approach and the target is always changing according who is most vulnerable.
Last summer, it was fake apartment rental ads, where scammers posted photos of local houses they didn’t own and convinced students to pay online. This year, it’s fake job ads, preying on the new level of job seekers and the increasing trend towards online job classifieds.
Saanich Police warned that a man who responded to a seemingly local job ad for an administrative assistant in August received a fraudulent job offer similar to mine. And for those attracted to the bright shiny light of Twitter, the Victoria Better Business Bureau recently warned about EasyTweetProfits.com, a scheme that tricks people into making a small purchase for employment tips, which turns into large monthly VISA charges.

Jobs gems hide in scam dirt
It would be easier to ignore the scams if legitimate local companies were not also posting ads on such scammer-lurking grounds as Craigslist and UsedVictoria.com.
In a Wired article, “Why Craigslist is a Such a Mess,” writer Gary Wolf described Craigslist as outdated technically and full of spam and sleazy offers; yet it remains the largest, most comprehensive classified ad site around.
Locally, legitimate employers feel compelled to use it to get the most coverage. For instance, Rosalind Scott, the executive Director of the Victoria Better Business Bureau, recently hired four people exclusively through online ads, including Craigslist and Kijiji. She was swamped with over 1,000 resumes, yet the top candidates were outstanding, so she says she would go this route again. Of course, Scott’s job postings were not anonymous and she advises people to ignore anonymous ads. “If someone is being that surreptitious, I would be nervous about doing any further deals with them.”
However, BC Jobs Online’s president, Ryan St. Germaine, explains that there are some valid reasons why local companies hide their identity, which is why his website allows companies to remain confidential. (Unlike Craigslist, BC Jobs Online does some background checks on the company, especially if it is overseas.) “The main reason is that companies may be hiring to replace a position and they don’t want a person to know they are being replaced,” St. Germaine explains.
The next most common reason is that recruiting agencies want to keep their job sources secret from other recruiters, he says.
Don Barthel, systems manager for UsedVictoria.com, which also lists online employment ads, says the first line of defence is to watch for keywords—specifically the phrases “work at home” or “online jobs.” These, says Barthel, lead one of their moderators to put the ad on hold until it can be verified as legitimate or proven to be a scam. “Most of the time, the job poster replies back—and if they don’t, it’s usually a scam.”
I consulted with a group of job seekers on an international Craigslist forum who confirmed that some anonymous ads turn out to be posted by recruiters and these ads led to fruitful employment.
“One thing I noticed is that ads with numbers at the end—i.e. reference numbers—are from temp agencies,” wrote one forum visitor, who went by the handle of officeboyz.
“The majority, and I would put this at least at 95 percent, of those blind ads are scams. However, I have been contacted by two legit companies in the past three days from a blind ad,” wrote another job seeker.
Although these job seekers are pretty sure they have responded to scams, they did not know for sure, nor did they know what the scammers are doing with their resume information.

“This is an important
business matter“

Another strange thing started happening after I responded to the Craigslist ad. I started getting automated “robo-calls” that started with the phase, “This is an important business matter”—at which point I hung up, not interested in phone spam.
But then it occurred to me, I had given my phone number out on my resume. I did a quick Google search for “This is an important business matter,” and came up with a U.S. Better Business Bureau’s national alert about fake debt collectors.
People who returned the call were told they had an outstanding debt. The scamsters often claimed that they were lawyers with the power to arrest people the following day. They tried to scare and bully victims into “settling out of court” for $500 to $1,000, to be wired immediately.
The U.S. BBB reported that the scammers had a disconcerting amount of personal information to convince people they were real debt collectors, including home addresses, job contacts, employment history, personal and professional references and even social insurance numbers—in short, just the type of information you might collect off a resume. The U.S. BBB raised concerns of a “massive data breach,” but do not know where the data came from.
Nobody has yet linked the two scams: gathering information via resumes, then following up as a debt collector via phone.
If the two scams are related, the scale of the scam would have to be larger than a couple of guys with a computer. Welcome to the weird world of anonymous online outsourcing.

Automated and outsourced
Most freelancing writers, artists and web designers are probably familiar with sites like Elance.com and oDesk.com that invite freelancers to bid on telecommuting projects.
These sites are a good idea in theory, but they are suffering from their international jurisdiction-less nature. The winning bids are always at third-world rates. For instance, the going rate for writing 10 articles about the environment, at 250 words each, is about $1.
At that rate, it becomes cheap enough to hire people to do all sorts of strange things. Some people hire others to hit specific Google ads (thus generating ad revenue). Others pay people to comment on blogs and forums, in order to simulate an audience meant to attract real readers, a phenomena euphemistically called “seeding.” Others are “astroturfing,” the term given to faking a political grass roots movement. Still others are hiring people write fake online ads.
Consider this ad posted on GetACoder.com in the first week of September. The employer, known only as Jm1409, wants a firm that can write and post 800 to 1,000 unique, but generic, job ads a day. The applicant must be able to understand the “trigger words” that will lead browsers to “flag” ads as inappropriate, and how to avoid security. The applicant must generate 1,000 to 2,500 responses a day. Also, applicants must know about IP redirecting (to hide the location of computers).
There was a healthy competition for this job including a “professional team of 30+ CL [Craigslist] posters” led by someone named Davinder, his location not revealed. “We are doing postings in various sections of CL including Jobs section. We are doing 10,000 ads per day and have the infrastructure to do 15K per day.” Similar contracts request both Craigslist posting experience and call-centre infrastructure. It seems that someone is going to a lot of effort to misuse job ads.
However, when all is said and done, while the scammers may be astonishingly au courant with the latest technology, they still have trouble getting money out of most people. Remember, Google is your friend. By simply cutting and pasting any text from a job ad into a Google search, you can quickly find if the job is flagged in the hundreds of websites devoted to exposing scams and other dubious business ventures.
UsedVictoria.com’s Barthel also recommends job-seekers consider any offers carefully. “I would caution anybody from applying for a job where they don’t actually get to meet the person. If it’s ‘Show up at this hotel at this time for an interview,’ that’s a whole lot better than, ‘Send us a cheque and we’ll get you started.’ You shouldn’t have to send anyone any money for a job.”
As for those anonymous jobs, I could follow the advice from veteran online job seekers: send a cover letter rather than a resume until I am reassured the job is real. If I do not reveal personal or contact information (except for my e-mail), I should be spared everything but spam.
However, I’m going to follow the advice of the Better Business Bureau’s Rosalind Scott and ignore anonymous ads at the risk of bypassing a few real jobs. It seems like bad netiquette for employers to require job seekers to reveal personal information, while divulging nothing themselves, and do I really want a job with such an inconsiderate employer? Even in this tight job market, my answer is no.
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Microhydro revisited

I was recently surfing my online portfolio from the early 2000's. The site is now sooo year 2000. However, some of the projects are more relevant than ever, like the Energy Alternative interactive Microhydro online course: http://www.energyalternatives.ca/amazing/HydroCourse/default.htm

When Scott Davis decided to share his decades of experience in operating, installing and designing environmentally friendly, miniature hydro power systems for back country homes, he teamed up with Victoria green energy guru and small-business-man extraordinaire, Kevin Pegg of Energy Alternatives.

Scott wrote a how-to book for designing and building your own backyard water power station. Kevin hired me to re-organize and edit the material so it could be presented as an online course. He hired Spry New Media web designers for their slick graphics and sophisticated back-end web power. The result was a beautifully, richly illustrated online course that hundreds of green enthusiasts have taken.

Scott went on to publish a hard copy book with New Society Publishers: Microhydro - Clean Power from Water


The Microhydro Power Calculator
As cool as the microhydro online course is, it turns out that most valuable thing for Kevin turned out to be the Microhydro Power Calculator (available at www.Energyalternatives.ca ) .

The calculator is a little online tool that allows you to change parameters of a power project, such as pipe width, height of the falling water, and legnth of wire, to see how much power you gain or lose.

I came up with the idea for the calculator with my computer programmer husband, Sean Kahil, when I expressed frustration over having to use so many words to describe enough about fluid dynamics and electricity that a lay person could make the necessary calculations to figure out the best design for the site.

Worse, Scott Davies was very proficient at using rules of thumb and dog-eared charts of friction coefficients in order to preform these calculations, but when it came to describing how he did it or why, it was all a little fuzzy.

Usually I take technical information and translate it to the masses. This time I took Scott's practical description of what he was doing, and translated it into math so that Sean could understand it and use it to create a program to do the calculations for us.

The result was a very usable little online tool. Sean and I designed the interface so that you could change all the most important parts of the system and see how the bottom line -- the power output -- changed. These decisions are critical when deciding how much to spend on materials and for choosing where to place the hydro turbine. Should you go a mile away from the house in order to take advantage of a waterfall, for instance? Sometimes, you lose so much power in losses through a long power chord that it is not worth it. I got rid of chapters of words and pages of unwieldy charts, by incorporating this online tool with the course. People don't need to understand why it works or see the calculations to get the most efficient system.

This little application has proven more popular than the course and has been surprisingly accurate. Kevin's staff have used the calculator to estimate power output, and they report it has been bang on, once the project is up and running.
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Wednesday, August 19, 2009

In Design Skillz

UVic enrollment is up. Can I credit my InDesign or my fractal skillz?

The challenge was to attract bright Grade 12 students to UVic. I designed these handouts to help students visiting UVic's open house to decide where they belonged and to choose UVic.

Check them out:

Biology
Biochemistry
Chemistry
Physics and Astronomy
Mathematics and Statistics
School of Earth and Ocean Science
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Tuesday, August 18, 2009

Exercise for your mind

A clear link between exercise and brain health holds promise for the treatment of neurological disorders

Published in the Times Colonist KnowlEDGE series and in the Ring in March 2009.


By Sheila Potter

In case you needed one, here’s another good reason to exercise—it can make you smarter.

University of Victoria neuroscientist Dr. Brian Christie was one of the first researchers to discover that exercise stimulates the growth of brain cells in the hippocampus, an area of the brain involved with learning and memory.

The finding debunked the long-held belief that our brains aren’t able to produce new cells—known as neurons—as we age.

“We now know that new neurons are produced continually throughout our lives and that this process can be ramped up or dampened by our lifestyles,” says Christie. “In other words, the better we take care of our brains, the better they function.”

Christie studies the biological mechanisms in the brain that are activated by exercise. A deeper understanding of these mechanisms may ultimately result in new approaches to establishing, maintaining and even enhancing brain cells and their connections as we age.

The applications of Christie’s research are astonishingly broad. Exercise seems to reduce the impact of any stress on the brain, whether the stress comes from a hard day at work or from such neurological disorders as Alzheimer’s disease, autism, stroke or fetal alcohol spectrum disorder (FASD).

FASD refers to a spectrum of disorders associated with poor learning, attention, memory and behavioural problems.
“FASD is a tricky problem, because a lot of women don’t realize that they are pregnant in the early stages and can consume alcohol unwittingly, and they may not be aware of the toxic effects of alcohol on the developing fetus,” says Christie. “The bottom line is that no amount of alcohol is safe when you’re pregnant.”

The link between FASD and exercise first occurred to Christie at a medical conference. “The presenter was describing how children with FASD have fewer neurons in their hippocampus, and that these neurons are less branched,” he says. “This is the diametric opposite of the positive effects of exercise. It was a definite ‘aha’ moment.”

Using sophisticated microscopy and protein chemistry techniques, Christie and his team have demonstrated that exercise promotes the growth of new neurons in FASD brains, and that these neurons are better able to communicate with each other.

In fact, Christie was surprised by how big a difference exercise makes for FASD compared to other brain disorders he has studied. He believes daily exercise should be a key treatment for FASD, guessing that an hour a day, continuous or broken up, might be enough.

Christie notes that FASD can be very difficult to diagnose and children showing symptoms are often misdiagnosed with attention-deficit hyperactivity disorder (ADHD). These kids are typically discouraged from running around for fear they will get overexcited—clearly a bad strategy given his findings.

Christie and his team are now looking at the effects of different amounts of alcohol at various stages of pregnancy. They’re also investigating sex differences—it’s possible that testosterone makes developing brains more susceptible to alcohol damage, making FASD worse in boys.

Christie’s research is supported by the Canadian Institutes of Health Research, the Natural Sciences and Engineering Research Council and the Michael Smith Foundation for Health Research.
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Wednesday, August 5, 2009

UVic website rich with strange and new science

This summer marked the satisfying end of a mammoth project: to create a research profile page for all thirty members of the University of Victoria's Centre for Biomedical Research.

The Centre for Biomedical Research's raison d'ĂȘtre is to bring together health researchers from disciplines normally so separated by research cultures, philosophies and methods (and yes, sometimes disdain), they don't naturally talk to one another. The centre is so multidisciplinary, I ended up talking to some intensely interesting people well outside of my own specialty of microbiology. Topics ranged from Arctic-bacteria vaccines to face-recognition research to rare genetic diseases. I learned what zebra fish, sea urchins, and whales can teach us about human health. I learned that soap can be bad for you, nicotine can be good, and that Attention-deficit Hyperactivity Disorder (ADHD) may be caused by a broken "pleasure of learning" mechanism.

In fact, I think these 30 interviews were the most fun I've ever had. But then came the hard part: digesting enough of each research area to give a knowledgeable, authoritative review. Part of the problem is that the Centre was trying to accomplish so much with these seemingly simple 700 word articles. First, members wanted to share this wealth of research with the general public. But they also wanted to attract grad students and collaborators, meaning that a newspaper-level language and level of detail wasn't going to cut it. So I adopted a style that I've admired from the New York Academy of Sciences Magazine, where they start out so simple anyone can follow, then get progressively more complex to cater to the experts.

Many of these profiles were posted online to coincide with Café Scientific, a Centre for Biomedical Research public lecture series that is becoming so popular you have to register well in advance. Sign up for the next one by Dr. Patrick MacCleod "The harsh reality of Rett's syndrome: from diagnosis to cure." Details are on the CBR's front page http://cbr.uvic.ca Read my profile on Patrick's work, here.
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